For CEOs, 30–200 employees
Done-For-You Outbound Pipeline for Mid-Sized B2B Companies
We set up and run a dedicated outbound system. You answer warm hand-raises and close qualified accounts.
- We design and run targeted outbound campaigns to your ideal accounts.
- Qualified replies are routed straight into your existing CRM and assigned to the right rep.
- quarterly or month-to-month, no long-term contract.
Scope
At-a-Glance: What You're Buying
- Done-for-you outbound lead generation engine tailored to mid-sized B2B companies.
- Campaigns across email, LinkedIn, and phone (BDR not included), targeting the right roles at the right companies.
- Copies of positive replies synced to your CRM, routing, and assignment to the correct salesperson.
- Weekly performance reviews, recommendations, and adjustments.
- Clear 90-day test window with simple, month-to-month terms.
Lead Gen
Targeted lists, sequences, and sending we own end to end.
Outbound at Scale
Positive replies become leads in your CRM.
Weekly Reporting
Meetings, reply quality, and what we're changing next.
Deliverables & Timeline
How It Works: 90-Day Timeline
Cadence, Metrics & Reporting
Outbound Cadence
- After ramp-up, we hold an agreed-upon volume of targeted messages per month.
- Each prospect gets a multi-touch sequence — several emails and, if chosen, a LinkedIn touch.
- Volume and segments are adjusted based on real reply data, not guesses.
Historical 90-Day Performance
Illustrative only. Past performance does not guarantee future results.
- Open rate
- 30–50%
- Positive reply rate
- 2–7%
- Qualified meetings / 10,000 sends
- 30–75 meetings
- Total messages sent
- 6,000–50,000/mth
Reporting Rhythm
Weekly
Meetings booked, reply types, top-performing messages, and open issues.
Monthly
By-segment performance, lessons learned, and the next set of tests.
Responsibilities
Who Does What
Fractional Ops (Us)
- Design outbound strategy and messaging based on your ideal accounts.
- Set up and manage outbound infrastructure (domains, inboxes, tracking).
- Build and maintain target lists.
- Run multi-touch, multi-channel campaigns.
- Classify replies and create/assign leads in your CRM.
- Provide weekly reports and recommendations.
Your Team
- Provide target account criteria and sample deals.
- Nominate owner(s) for sales and operations oversight.
- Respond quickly to warm leads and run discovery calls / quotes.
- Keep basic deal information updated in your CRM (so we can keep routing and reporting clean).
Note: Phase 1 is designed to require almost no behavior change from legacy reps beyond responding quickly to warm leads.
Internal Effort & Change Management
What It Takes on Your Side
- Owner / Ops
- ~2–3 hours in Week 1 for kickoff and approvals.
- Sales leader
- ~1 hour/week during the first 90 days for reviewing results and decisions.
- 30 min meeting with us each week.
- Each rep
- Respond to warm leads and log basic notes in your existing CRM — no new platform to learn.
What It Does Not Require
- No new full-time marketing hires.
- No 6-month internal IT implementation.
- No forcing every rep onto a brand new system on Day 1.
If you later choose to add a mid-funnel sales workspace, we'll design that with your existing team and tools in mind.
Requirements
Tech & Data Flow
01
UsOutbound Engine
Sequencer + AI
02
UsEnrichment & Routing
Classify + assign
03
UsYour CRM
e.g. Monday CRM or HubSpot
04
YouSales Reps
Normal email inbox
- Our outbound engine sends tailored campaigns from dedicated inboxes we manage for you.
- When a prospect replies positively, we classify and route that contact.
- A lead is created or updated in your CRM (e.g. Monday CRM) and assigned to the right salesperson.
- The salesperson receives a notification and takes over the conversation from their normal email.
- All of this happens without you hiring a full-time prospector or building the tech stack yourself.
Economics & Cost of Doing Nothing
Today, structured outbound targeted to find and close $50,000–$100,000+ value accounts is effectively zero for most B2B sales teams. New business arrives through referrals, inbound, and whatever your longest-tenured reps happen to do that week.
The most common alternative to running this program is hoping that an aging sales force suddenly becomes organized, faster, and world-class at prospecting on their own.
Break-even logic
If this program helps add even one new account worth $50,000–$100,000+ per year, that more than covers the cost of the first 90-days (and multiple accounts make this outbound system a rounding error).
90-Day Pilot Offer
Limited Time Pilot Offer
Outbound Pilot
- Program
- Done-for-you single-channel outbound system
- Investment
- $6,000/month
- Terms
- 90-day test, then month-to-month. 30-day cancellation.
Includes
- Strategy, messaging, and list building.
- Email infrastructure and sending.
- Basic Reply routing (copies sent to your inbox)
- Weekly reviews and a 90-day results review.
Recommended Program
Revenue Pro
- Program
- Done-for-you multi-channel allbound system
- Investment
- (included in Revenue Pro plan)
- Terms
- Upgrade anytime. Month-to-month. 30-day cancellation.
Additionally Includes:
- Email, LinkedIn, and Phone infrastructure and sending.
- Reply routing is fully synced to your CRM.
- Full multi-channel conversation history synced to your CRM
- Multi-channel reporting synced to CRM
- Send messages from real-time signals (website visitors, job changes, job postings, news, social activity, etc)
- Mid-Funnel nurture and follow-up sequences (for HubSpot and Monday CRM)
Proof & FAQs
Recent Customer Success Story
Anonymized example from another mid-sized company
- Company: US-based mid-sized B2B company, 11–50 employees.
- Plan: Outbound Pro, then upgraded to Allbound Pro after 30 days.
- Challenge: No structured outbound, aging sales team, inconsistent new-account growth.
- What we implemented: 90-day outbound pilot with targeted campaigns to their ideal accounts.
- 90-day results: 55 qualified meetings, ~$113,000 in new-business pipeline. ~$28,000 in closed/won business.
Frequently Asked Questions
WALL OF LOVE
What Leaders of Mid-Sized Companies Are Saying About This Program
"Exceeded my expectations. These systems are truly results-driven, and we saw measurable impact almost immediately. I often get asked by peers and other business owners how we're growing so quickly, and I tell them the same thing every time: 'You need to talk to Fractional Ops, they've been a key part of our success.'"
Tyson Eckess
President / Owner
IRON 5 Equipment & Repair
"My CRM and lead gen run smoothly now. I'm not super technical, and working alongside ops experts means issues or my wish list items get done right away. We're a small team, so it is great to have additional momentum with sales."
Michael Goodwin
Co-Founder
Rise73
"I finally have a clear picture of what's going on with our campaigns. Everything's organized, easy to see, and it's made my day-to-day a lot smoother."
Patrick Wilson
Director of Corporate Services
Site Selection Group
"I finally have a clear, accurate picture of our financials and overall business health. The systems now in place make it easy for me to stay on top of everything, and I feel confident in where things stand and clear on what I need to focus on each month."
Trent Floyd
President
Algiere Hospitality
"I wish we'd engaged Fractional Ops much sooner. My team across all departments are now clear on what they must do and we finally have the data to make better and quicker decisions. I'm now significantly more effective and smooth in our change management; it's like night and day."
Chris MacMillan
Chief Revenue Officer & Co-Founder
Precision Content
"Working with Fractional Ops is a significant advantage; they quickly pointed out areas for improvement I hadn't even considered, and their team helped me see real results in those areas fast!"
Jeffrey Hasham
Chief Executive Officer
Redishred Capital Corp
"I was thoroughly impressed within the very first month of working with Fractional Ops. Their sense of urgency and eagerness to drive results has my team engaged and excited. I'm confident in their ability to deliver on their commitments and, more importantly, provide a great ROI."
Jeff Nelson
President
Nelson Industrial Inc.
"Fractional Ops supports my operational challenges with unmatched precision and focus. Now I quickly implement systems and procedures associated with profitable and efficient gains."
Paulo Salomao
Founder & CEO
King Ursa Inc.
"My team is finally united around a clear strategy with measurable results and assigned priorities, and the CRO and Ops Experts give me a confidence and clarity I didn't see before."
Jason McGuire
Owner
Real Property Management
"It's such a relief working with someone who just gets it. I don't have to explain things over and over — they take it, run with it, and get it done. When I go into meetings now, everything just adds up. The numbers make sense, the reports are solid, and I don't have to stress about what might be off."
Jean-Claude Rochat
Owner & President
Arborist Now
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